According to an industry insider, Anheuser-Busch distributors across the United States are “spooked” by the massive backlash to the recent Bud Light campaign which promotes transgenderism.
The backlash came after Bud Light partnered up with TikTok star and transgender activist Dylan Mulvaney, a formerly gay man turned “woman” who documented his day-to-day “transition” on TikTok.
“This month I celebrated my day 365 of womanhood and Bud Light sent me possibly the best gift ever — a can with my face on it,” Mulvaney said in a Bud Light ad, which he shared to Instagram.
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In response, many people have started a boycott of the company, and Bud Light distributors have also started dropping the Anheuser-Busch products, which includes Bud Light, Budweiser, Stella Artois, Shock Top, Kona Brewing Co., Michelob Ultra, and Busch Beer.
Breitbart reports:
An industry insider from Beer Business Daily, reporting on the backlash, suggested that distributors in America’s heartland and the South are worried about their associations with the beer company:
“We reached out to a handful of A-B [Anheuser-Busch] distributors who were spooked, most particularly in the Heartland and the South, and even then in their more rural areas.” [Emphasis added]
Anheuser-Busch executives have defended the partnership with Dylan Mulvaney, writing in a statement that their “commemorative can” for the transgender activist is meant to “celebrate a personal milestone” such as his 365th day of calling himself a woman.
“From time to time we produce unique commemorative cans for fans and for brand influencers, like Dylan Mulvaney,” executives said in a written statement to Fox News. “This commemorative can was a gift to celebrate a personal milestone and is not for sale to the general public.”
Big yikes.
Bud Light Vice President Alissa Heinerscheid recently revealed that she didn’t like the beer brand’s traditional consumer demographic and attempted to rebrand.
“We had this hangover, I mean Bud Light had been kind of a brand of fratty, kind of out-of-touch humor, and it was really important that we had another approach,” Heinerscheid said. “Representation is sort of at the heart of evolution, you have got to see people who reflect you in the work.”
