Anheuser-Busch has felt the wrath of cancel culture, and now they are backpedaling to save some face….or what’s left of their face.
Thanks to their partnership with transgender TikToker Dylan Mulvaney, a grown man who pretends to be a teen girl, patriotic Americans have hung up their hat on Bud Light.
The brewery company has seen a major fall in sales since the partnership, with one report showing a staggering 26% loss in sales, although I’d be willing to bet that is an understatement.
The top executive of Bud Light’s parent company Anheuser-Busch on Thursday disavowed the embattled company’s ties to transgender influencer Dylan Mulvaney as sales of the beer crater.
“We need to clarify the facts that this was one can, one influencer, one post and not a… pic.twitter.com/kFE3jvMEbw
— David Croom – (ツ) (@dailycallout) May 4, 2023
Instead of eating crow for insulting their customer base and attempting to salvage some sales, they have allowed it to go on. As if that’s not bad enough, they are selling a load of crock to their to their investors as well.
Instead of apologizing for insulting their customers, the woke executives instead hope throwing money at the problem will cause former patrons to eventually forget and come back.
CEO Michel Doukeris told investors that there was “disinformation on social media” in regards to the Mulvaney partnership, and blamed conservatives for the spread of “fake news.”
“We need to clarify the facts that this was one can, one influencer, one post, and not a campaign,” he said.
What did they think would happen by putting Mulvaney’s face on cans and then the influencer posting a video on social media about it?
Doukeris also said that the company is going to up their advertising spending in order to combat the dip in sales. A move that he claims he is “confident” will help the company to bounce back with no waiver in their future growth outlook.
He declared, “We believe we have the experience, the resources and the partners to manage this. And our four-year growth outlook is unchanged”
