Bud Light just went woke, pairing with transgender TikToker Dylan Mulvaney as their newest spokesperson.
If Mulvaney’s name sounds familiar, that’s because you have probably heard of him before as the man who made a blog documenting his transition, called “365 Days of Girlhood.”
Upon reaching day 365 of “girlhood,” Bud Light featured the influencer’s face on a can.
“Happy March Madness!! Just found out this had to do with sports and not just saying it’s a crazy month! In celebration of this sports thing @budlight is giving you the chance to win $15,000! Share a video with #EasyCarryContest for a chance to win!! Good luck! #budlightpartner,” Mulvaney posted on Instagram.
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Another extremely weird Bud Light video featured the TikToker in a bathtub drinking their beer.
Dylan Mulvaney is the new (botched) face of Bud Light ???? @budlight either doesn’t know their customers or they do and just don’t give a shit. I’m guessing the latter. What a disgrace.
— Jaimee Michell (@thegaywhostrayd) April 2, 2023
The videos were met with serious backlash and people described the ad campaign as yet another attempt to push gender propaganda on people.
Conservative commentator John Cardillo tweeted, “Who the hell at @budlight thought it was a good idea to make a grown man who dresses like little girls their new spokesperson? Brands have to stop listening to their woke creative teams and get in touch with their consumer demographics.”
Who the hell at @budlight thought it was a good idea to make a grown man who dresses like little girls their new spokesperson?
Brands have to stop listening to their woke creative teams and get in touch with their consumer demographics.
— John Cardillo (@johncardillo) April 2, 2023
“Might genuinely be the weirdest thing I’ve ever seen in my life,” noted The Spectator contributing editor Stephen Miller.
Townhall.com columnist Derek Hunter tweeted, “@budlight: the groomer of beers.”
.@budlight: the groomer of beers. https://t.co/a2lUEqJDCZ
— Derek Hunter (@derekahunter) April 2, 2023
“Message to conservative families from @budlight seems to be: We will encourage and even celebrate the erasure of men and women along with all the values you care about. They’ve gone totally woke. Will you ever spend your money with them now?” slammed director Robby Starbuck.
Conservative radio host Erick Erickson chimed in, “Is the Bud Light thing an April Fool’s joke? I mean it is trash beer, but given the constituent demo of Bud Light drinkers, it seems like a terrible marketing thing.”
“This isn’t a parody. Dylan Mulvaney is now the face of Bud Light,” journalist Ian Miles Cheong also wrote.
Honestly, how can anyone even pull an April Fool’s prank at this point, when stuff like this is happening in real life?
